Date: July 26th 2014

Om Namo Bhagavate Sivanandaya!
Om Namo Bhagavate Chidanandaya!
Om Namo Bhagavate Krishnanandaya!


We have uploaded an article by Sri Swami Chidananda titled "Are Spiritual Practices Necessary?" at:

A new discourse by Sri Swami Krishnananda titled "The Creation of Pleasure and Pain" has been uploaded at:

Yours in the service of Gurudev,


Book Synopsis

God Exists
By Swami Sivananda

Doubt in the very existence of God has been raised in the mind of the common man, by the evil-doers for fulfilling their nefarious ends. The modern atheist has his omnipotent and omniscient scientific research laboratory; and that whose existence cannot be proved there does not exist!

Once this faith in the existence of God is shaken, man loses his moorings and is thrown at the mercy of all kinds of evil forces, within and without.

Sage Sivananda has proclaimed the existence of God and the soul-force behind his Word has awakened the faith in millions of people all over the world. He has brought forth interesting illustrations and illuminating logic to support his declaration, to convince even a confirmed atheist of the existence of God. They have all been brought together in this volume which is a boon to the spiritual propagandist, the teacher, and people all over the world--the believers and the non-believers.

For more information, please visit:

We are currently having a Special Aradhana Concession on all our publications from 1st July 2014 to 30th September 2014. The discount on publications is as follows:

20% on Orders Upto Rs. 300/-
30% on Orders Upto Rs. 1,000/-
35% on Orders Above Rs. 1,000/-
40% on Orders Above Rs. 25,000/-

40% Special Discount on the following Pictorial Volumes of Worshipful Gurudev Sri Swami Sivanandaji and Worshipful Sri Swami Chidanandaji
1. ES8 Glorious Vision
2. ES4 Gurudev Sivananda
3. EC70 Ultimate Journey
4. EC71 Divine Vision

Please visit our online bookstore for further details:

HOW TO FASCINATE! It was November 22, 1958. A woman, deserted by her husband, emaciated and shabbily dressed, presented herself before the Master with her six children and sought his help. The Master heard the story and asked his secretary to give her a hundred and twenty-five rupees for food and clothing. He took her address and assured her of regular assistance. The woman thanked the Master and informed him that she would like to join a school to further her studies but would try in the meantime to earn as much as she could by engaging herself in some manual labour.

In the presence of the loving Master even such piteous situations were not devoid of a humorous vein, wherein the afflicted soul also joined in the amusement.

When the lady went on repeating that her husband had run away with his "keep", the Master remarked that the usurper was probably more charming!

"No, she is not, Swamiji," the woman vigorously protested.

"Then you should have dressed yourself attractively and applied talcum powder to your face to fascinate him! Probably you failed in that art!" All burst into laughter!

"The interior has to be transformed to make it fit for the higher awareness. There is need for what is known as an inner alchemy. Gross metal has to be transmuted into pure gold. This is spiritual life. This is spiritual sadhana. This is everything about yoga. And this is brought about by the various yoga practices, each working upon some scientific base, invoking some scientific principle." - Swami Chidananda

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